Red Bull Bullet Points
Role _ Art-Direction, 3D, Post
Client _ Red Bull Media House
Agency _ Mindconsole
In 2016 my former employer Mindconsole was hired to create the basic visual concept for Red Bull’s “Bullet Points” format.
After a drop-out phase, Mindconsole was the last agency in the pitch and out of the three final client-preferred concepts two were mine - seen here.
Eventually the project was sold-off as a whole to the Red Bull Media House who then themselves further adjusted it so it suited their needs. See the client’s very final interpretation here.